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Small Business Sales and Marketing
 
When you're ramping your business, there's almost nowhere you wouldn't look for revenue. Even if you're very successful, you always have limited resources that need to be judiciously deployed. That means sales and marketing require careful planning.
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A Bob Dylan song, "Positively Fourth Street," had a great line in it - "...I wish that for just one time, you could stand inside my shoes, and for just one moment I could be you." Have you ever thought about trying to stand in your customer's shoes?
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