Customers are what drive your business. Not revenue. Not product. Not even great people. But, in your passion for your business strategy or product, do you, often, overlook or downplay the most important part of your business - the customer relationship?
Sales success comes from doing the right things that make customers want to do business with you. But like with spiritual success there's also some wrong things that can prevent that success. I call them the “Seven Deadly Sins of Selling.”
While getting a new customer is always an objective, keeping that relationship through every single touch point is a process. Customer loyalty is the result. Here are six guidelines for how to create customer loyalty from your very first interaction.
You build a business by acquiring customers and driving revenue. That's about selling, which is about creating and delivering value. Many think all that's needed is to present them, send a proposal and the sale is theirs. Not today, and maybe not
Entrepreneurs, take lessons from big companies about how to do (or not do) certain things. When it comes to customer service, United Airlines has provided a treasure trove of lessons for small business owners. Not necessarily to follow, but to learn from!
There are seven critical steps to getting customers and driving revenue. Learn what they are and you'll build long-term relationships with customers who keep coming back and become sources for future revenue.
Most entrepreneurs assume that they have happy customers. They want customers to love their product and company. Few know what customers are feeling and fewer still elicit or solicit the love they seek. Learn 5 tips how you can improve your customer care.
Almost every entrepreneur, at one time or another, proclaims that their service and support is what separates them from their competition; what makes them special. But, too often, help desks don't help and customer support, doesn't.
"Going the extra mile" for a customer, often, is what defines the culture in many small businesses. But like in any relationship, the "love" has to go both ways...as does the respect and the responsibilities for the relationship to succeed and grow.
Customer service is more than a good voice answering the phone; more than a couple accolades from some satisfied customers. It has to be part of the culture of the company. But for many entrepreneurs, it's mostly "all talk, no walk."
A customer-centric culture is where the customer comes first and the prime focus of everything the company does, externally. That starts with how you treat your employees, internally. You show your customers the love, by showing your employees the love.
The phrase "the customer is always right" has been gospel for nearly 150 years. But for entrepreneurs, always trying to "go the extra mile" to please a customer, there are customers who will take advantage. Sometimes, you have to "fire the customer!"
A Bob Dylan song, "Positively Fourth Street," had a great line in it - "...I wish that for just one time, you could stand inside my shoes, and for just one moment I could be you." Have you ever thought about trying to stand in your customer's shoes?