subscribe to RSS feeds

« back to all blogs

Best Advice for a Start-up Entrepreneur?

Whether I'm speaking, working with a current client or a prospective one, or just sitting on an airplane after I've told somebody what I do, invariably, I get THE QUESTION, "What's the best advice you can give a start-up entrepreneur?"

Tough question, because, kind of like when your kids ask you for advice about something, you want to tell them as much as possible, mostly so they don't get hurt or fail.That's the kindred feeling I have for my fellow entrepreneurs.Not only do I not want them to get hurt or fail, I want them to succeed to the max! But just like with your kids, you have to keep it simple.

So what do I tell them?

Customers drive your business! Get as many of them as early as possible, listen to them and then love them so much they never leave you!

Think about that. Without customers, an entrepreneur has no business. Doesn't matter how great your product is.Without customers, that is meaningless. The earlier you get them, the earlier you have some level of confirmation that your business concept makes sense. That you are, indeed, solving some problem or filling some need, to say nothing of the revenue it generates!.And, if you listen (or better, ask) they will tell you if there's more you need to do or not, with more features and functions.

Then, you need to support them in every way.They will be your lifeblood and you can never have too many of them. You need to make every customer feel like they are your only customer.Impossible you say? You ever deal with great customer service organizations like Zappo's or Southwest Airlines.?That's what I'm talking about.A customer service EXPERIENCE! And how do they do it?They treat their employees like they want their employees to treat their customers.They love their employees and their employees love their customers.And that starts right at the office door of the owner/entrepreneur.Like founders Tony Hsieh and Herb Kelleher.You set the tone and stage for that kind of customer relationship.

Now there will be those of you who will disagree.Some will argue without developing a great product or a boffo marketing strategy you can't succeed.And I can point out companies who succeeded without much of either. But I bet they have great customer service.

Others will note my previous words that for an entrepreneur to succeed you need passion for your business concept and near religious respect for cash.Both true, but both givens.If you don't have those, you can't even begin to succeed. Period.

So, my best advice to the start-up entrepreneur is simple and fundamental, like the foundation for most success...Customers drive your business! Get as many of them as early as possible, listen to them and then love them so much they never leave you!

The Entrepreneur's Yoda knows these things.  He's been there.  May success be with you! 


« back to all blogs



Name (required)
E-mail (required but not shown)


Blog Articles

Blog Archives



Do you like these articles? Read my book for more advice you can use immediately.

Get Your Free Chapter!