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When you're ramping your business, there's almost nowhere you wouldn't look for revenue. Even if you're very successful, you always have limited resources that need to be judiciously deployed. That means sales and marketing require careful planning.
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"Going the extra mile" for a customer, often, is what defines the culture in many small businesses. But like in any relationship, the "love" has to go both ways...as does the respect and the responsibilities for the relationship to succeed and grow.
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